Designer Statement

H Fredriksson is a collection designed with a modern, artistic and sustainable conscious purpose. Inspired by the dark psychology of Bergman Films and contemporary European painting, the collection has an air of melancholic beauty, drawn from the austere silhouettes of the Nordic landscape. The overall mood of the line is one of time and timelessness, yet the details, silhouettes and design breathe modern contemporary culture. Thru balancing tailored garments with oversized and loosely draped pieces she creates a juxtaposition that is the core of the H Fredriksson aesthetic. With a sense of past and present, the designer’s belief in traditional craft as well as in a future of new sustainable fabric technologies is marked in the mindful fabric choices of the collection. The collection is manufactured in New York City using sustainable fabrics and production methods. The Swedish  designer Helena Fredriksson lives and works in Brooklyn where she  combines the two worlds into a sophisticated collection which reflects both the Scandinavian aesthetics of her upbringing and the multi cultured reality of living in New York City. She balances the fashion sense with her art background and brings the intricate nature inspired fabric prints, created from her photographs and drawings, into the collection for an intimate touch.  H Fredriksson has been worn by Cameron Diaz, Alek Wek, Ana Matronic amoung other dedicated followers.